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Artisans List was acurated digital marketplace spotlighting independent makers and craftspeople, connecting consumers with skilled artisans across the country. As Creative Director, I led all video production from concept through delivery across six content verticals, bringing each maker's story to life on screen.
Infinite Impact is a global executive leadership consultancy founded by former Microsoft leader Lakshmi Gopalkrishnan, helping executives and teams in 26 countries lead with courage and impact. I produced and directed the video, including directing Lakshmi as on camera talent.
A multi-video long form series featuring the physicians of Longevity Medical Clinic. Each video brings a doctor's expertise and philosophy to life on screen, translating who they are, what they are passionate about and why they got into medicine. From pre-production through final delivery, every element of the series was produced to build patient trust, strengthen the clinic's brand, and give each physician a compelling on-camera presence.
A YouTube content series conceived, directed, and produced for Microsoft's M365 Developer channel, working individually with developers to craft stories that made complex technical content compelling and watchable. Every aspect of production was managed end-to-end, from concept development and on-camera direction through post-production and publishing. Content performance was tracked closely using YouTube analytics, with strategy adjusted in real time based on what resonated with the audience. The result: 40% subscriber growth and 20% increase in engagement.
Directed and produced for Humble Design's annual fundraising event, telling the story of a family emerging from homelessness and stepping into a home fully furnished and ready for them. Every detail of their new space, sourced from Humble Design's warehouse and assembled with care, was waiting when they walked through the door. The content was created to move donors to act, translating a deeply human moment into a story that gave the organization a powerful emotional centerpiece for their event and increased their funds by 30% from the year before.
Joyus was the first all-video e-commerce platform, and every piece of content had one job: sell the product. As Creative Producer, I directed and produced talent-driven video content daily, coaching on-camera hosts to connect with the audience and make every product feel like something they couldn't live without. Performance was everything, sales data was reviewed after every post and content was continuously refined based on what converted and what didn't. It was storytelling with a scoreboard, and it sharpened every instinct I have about what makes an audience act.
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